Calls and messages in your website analytics

See how often visitors click your phone number, WhatsApp, email or directions. These contact attempts now appear in your analytics — cookie-free and compliant.

AuswertungenPublished on By Nina Benfer · webentwickler.ioAuf Deutsch lesen

Key points:

  • Track how often visitors call, use WhatsApp or open directions
  • All contact channels in one overview — analytics and monthly report
  • Compliant: Only clicks are counted, never personal data

The problem

Your website analytics only showed form submissions and page views. But many inquiries happen differently: A visitor sees your phone number, clicks it and calls. Or uses WhatsApp. These valuable contact attempts were invisible — and you couldn't see which channels actually work.

The solution

From now on, webentwickler.io CRM counts every click on your phone number, WhatsApp, email address or directions. This data appears in the Analytics tab under "Path to inquiry" and in your monthly report — just like form submissions.

How it works

Measurement runs automatically once you use the feature. Visitors click a contact channel, the CRM counts it. Privacy is built in: Only the click is recorded — never the actual number or message. No cookies needed.

Who benefits most?

Especially tradespeople, practices, real estate agents and service providers: For you, the phone call is often the real inquiry. Now you finally see how many visitors use this channel — and can align your website and strategy accordingly.

Next steps

Open Analytics and check "Path to inquiry". You'll find the new metrics there. They're also included in your monthly report. If you have questions about interpreting the data, contact us.

Frequently asked questions

Are my phone numbers stored?

No. The CRM only stores that someone clicked — not the number itself or who called. This is compliant and requires no cookies.

Where do I find these numbers?

In the Analytics tab under "Path to inquiry" and in your monthly report. They're displayed the same way as form submissions or page views.

Does this work with WhatsApp and email too?

Yes. The CRM counts clicks on phone number, WhatsApp, email address and directions — all contact channels on your website.

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